Virna Lisi Umaña Caballero
Founder & Managing Director · International Business Strategist
Graduated in International Relations and Political Science from Universidad Francisco Marroquín in Guatemala.
Her professional career began representing the Korean brand Komax for Honduras and Central America, developing direct relationships with Asian manufacturers and actively participating in import and market expansion processes.
She later developed retail operations importing products from Korea, China and the United States.
She lived in Taiwan, strengthening strategic relationships with Chinese manufacturers and developing a deep understanding of Asia's production and business culture.
In 2014, she was hired by Amgoo in Miami to lead the brand's expansion across the United States and Latin America, establishing distribution channels, designing commercial strategies and coordinating international logistics operations.